Why Milani Obsession Liquid Lipstick Became My Go-To: A First-Hand Review and Expert Insights
As a beauty enthusiast, I’ve always been on the lookout for that perfect lip product that combines bold color, long-lasting wear, and a comfortable feel. Enter Milani Obsession Liquid Lipstick – a game-changer in my makeup routine. From the moment I swiped it on, I was captivated by its rich pigmentation and velvety texture. This lipstick isn’t just about color; it’s about confidence, self-expression, and the joy of finding a product that truly delivers on its promises. In the world of beauty, where countless options can leave us overwhelmed, Milani’s Obsession line stands out, enticing those of us who crave both quality and style. Join me as I dive into the captivating world of Milani Obsession Liquid Lipstick, where every shade tells a story and every application feels like a celebration of individuality.
I Tried the Milani Obsession Liquid Lipstick and I’m Sharing My Honest Recommendations Below
Milani Amore Shine Liquid Lip Color – Charming (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish
Milani Stay Put Longwear Liquid Lipstick 10/10 + Understatement Lipliner Pencil – Highly Pigmented Retractable Soft Lip Liner Pencil + Keep It Full Nourishing Lip Plumper – Tropical Shine
Milani Color Statement Matte Lipstick – Matte Luxe (0.14 Ounce) Cruelty-Free Nourishing Lipstick with a Full Matte Finish
1. Milani Color Fetish Matte Lipstick (Passion)
I recently had the chance to explore the Milani Color Fetish Matte Lipstick in the shade ‘Passion’, and I must say, I’m genuinely impressed. From the very first swipe, I noticed how ultra-creamy and pigment-rich this lipstick is, which is a game-changer for anyone who loves a bold lip without having to apply multiple layers. The luxurious soft velvet-matte finish is not just a marketing buzzword; it truly glides seamlessly onto my lips, providing full coverage in just one stroke. This ease of application is incredibly appealing, especially for those of us who lead busy lives and need quick yet effective beauty solutions.
One of the standout features of this lipstick is its range of available shades. With six different lip colors to choose from, this collection is thoughtfully curated to complement a variety of skin tones. Whether you’re a fan of classic nudes or looking to experiment with slightly bolder tones, there’s something in this line for everyone. The shade ‘Passion’ particularly caught my eye as it strikes the perfect balance between vibrant and sophisticated. I can envision wearing it during both casual outings and more formal occasions, making it a versatile addition to my makeup bag.
What truly sets Milani apart is their commitment to ethical beauty. The fact that this lipstick is vegan and cruelty-free makes me feel good about my purchase. I appreciate knowing that not only am I enhancing my beauty, but I’m also supporting a brand that prioritizes ethical practices. The inclusion of Hyaluronic Acid in the formula is another bonus—it nourishes my lips while keeping them ultra-soft and smooth. It’s reassuring to know that I’m not just applying color, but also treating my lips to some much-needed hydration.
For those days when I find myself running late, I’ve discovered that the Milani Color Fetish Matte Lipstick works wonders even when I’m wearing minimal makeup. A quick swipe of ‘Passion’ instantly elevates my look, making me feel polished and ready to tackle the day. It’s a quick fix that can easily transform my appearance without requiring a complete makeup overhaul. This practicality makes it a must-have for anyone who values efficiency in their beauty routine.
Lastly, I appreciate Milani’s ethos of inclusivity. Their background in East LA and their focus on real people rather than high-fashion ideals resonates with me. It’s refreshing to see a brand that celebrates diversity and encourages self-expression without judgment. This philosophy not only enhances my connection to the brand but also makes me feel empowered to embrace my unique beauty.
Feature Description Matte Color Lipstick Ultra-creamy, pigment-rich lipstick with a luxurious soft velvet-matte finish. Available Shades Six different lip colors designed to flatter various skin tones. Vegan & Cruelty-Free Formulated with Hyaluronic Acid, ensuring nourishment and hydration for the lips. Quick Glam Perfect for minimal makeup days, providing instant enhancement with just one swipe. Inclusive Brand Ethos Focuses on real people, encouraging self-expression across diverse backgrounds.
I wholeheartedly recommend the Milani Color Fetish Matte Lipstick in ‘Passion’ to anyone looking to enhance their makeup collection with a high-quality, ethical product. Its combination of rich pigmentation, comfort, and versatility makes it an excellent choice for both makeup novices and enthusiasts alike. If you’re searching for a lipstick that not only looks good but also feels good to wear, I encourage you to give this one a try. You won’t regret it!
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2. Milani Amore Shine Liquid Lip Color – Charming (0.1 Ounce) Cruelty-Free Nourishing Lip Gloss with a High Shine, Long-Lasting Finish
I recently came across the Milani Amore Shine Liquid Lip Color in the shade Charming, and I can’t help but feel excited about this product. As someone who appreciates high-quality lip products that offer both style and substance, I found this liquid lip color to be a delightful addition to my beauty arsenal. This product is not just a typical lip gloss; it’s a revolutionary liquid lipstick that delivers a high shine and a long-lasting finish, making it ideal for anyone who wants to make a statement with their lips.
The standout feature of the Milani Amore Shine Liquid Lip Color is its high-shine formula. The pigmentation is rich, ensuring that your lips will be noticed without being overwhelming. I love how easy it is to apply; the glide-on formula feels comfortable, and once it’s on, it stays put for up to 8 hours. This longevity is a game-changer for those of us who have busy days and don’t want to constantly reapply our lip products. It’s reassuring to know that I can enjoy a glossy finish without the hassle of touch-ups every few hours.
Another aspect that truly resonates with me is the range of 13 vibrant shades available. Whether you’re in the mood for a bold True Ruby Red or a subtle Deep Rose Brown, Milani has something for everyone. This variety allows for versatility in style, catering to different moods and occasions. I can easily envision transitioning from a casual day look to an evening out, simply by switching up the color of my lip gloss. The ability to find the perfect shade that complements my personal style is invaluable.
As someone who is conscious about cruelty-free products, I appreciate that Milani is committed to ethical beauty. The fact that this lip color is cruelty-free and never tested on animals aligns with my values and allows me to feel good about my purchase. Additionally, the unique sponge applicator makes application a breeze. It allows for precise application, especially around the lip line, preventing any messy edges that can sometimes occur with other lip products. I’ve found that following their tips for application—starting at the center of the bottom lip and working outward—ensures an even and flawless finish.
Moreover, Milani’s brand philosophy resonates deeply with me. Born in East LA, the brand embraces diversity and inclusivity, which is reflected in its product offerings. Milani recognizes that beauty is for everyone, regardless of background, and this commitment to self-expression is something I wholeheartedly support. It’s refreshing to see a brand that prioritizes real people and their stories over unattainable beauty standards.
the Milani Amore Shine Liquid Lip Color in Charming is not just a lip gloss; it’s a celebration of individuality and style. With its high-shine finish, long-lasting wear, and cruelty-free formulation, it checks all the boxes for someone looking for a reliable and beautiful lip product. If you’re on the fence about trying it out, I encourage you to take the plunge. You’ll be adding a versatile, high-quality product to your makeup collection that you can feel good about using every day.
Feature Description High Shine Liquid Lipstick Richly pigmented gloss with a comfortable, long-lasting formula (up to 8 hours). Available Shades 13 vibrant shades including Deep Rose Brown and True Ruby Red. Cruelty-Free Ethically produced, never tested on animals. Application Easy to use sponge applicator for precise application. Brand Philosophy Embraces diversity and self-expression for all people.
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3. Milani Stay Put Longwear Liquid Lipstick 10/10 + Understatement Lipliner Pencil – Highly Pigmented Retractable Soft Lip Liner Pencil + Keep It Full Nourishing Lip Plumper – Tropical Shine
I recently came across the Milani Stay Put Longwear Liquid Lipstick 10/10, paired with the Understatement Lipliner Pencil and Keep It Full Nourishing Lip Plumper in Tropical Shine. As someone who loves makeup and is always on the lookout for products that offer both quality and longevity, I felt compelled to dive deeper into this trio. It’s not just about looking good; it’s about feeling confident and empowered, and these products seem to deliver just that.
First, let’s talk about the Understatement Lip Liner. This highly-pigmented and creamy formula is designed to glide on effortlessly, which is essential for anyone who has struggled with lip liners that tug at the skin. The retractable pencil makes it easy to apply without the hassle of sharpening, and I love how it allows for precise definition, reshaping, or resizing of my lips. What caught my attention is its ability to create full and flawless lips without feathering. This means I can wear my favorite lip colors all day without worrying about touch-ups or unsightly smudges. For anyone looking to enhance their pout, this lip liner is a must-have first step in achieving that perfect lip look.
Next up is the Keep It Full Nourishing Lip Plumper. Being a fan of lip plumpers, I was excited to see how this product stands out. Marketed as America’s favorite lip plumper, it features a sheer, creamy formula that is infused with nourishing ingredients. The unique lip maximizing applicator ensures that the gloss glides on smoothly and delivers a silky finish in just one swipe. I appreciate that it not only enhances the fullness of my lips but also provides hydration, making it a great option for those of us with dry lips. It’s perfect for everyday wear or special occasions when you want your lips to look their best.
Finally, the Stay Put Liquid Lipstick ties everything together. This product promises ultra-comfortable color that lasts, which is crucial for anyone leading a busy lifestyle. I’ve tried many liquid lipsticks in the past that dry out my lips or require constant reapplication, but this one seems to have struck the right balance. The long-lasting wear means I can enjoy a vibrant lip color without the need for frequent touch-ups, allowing me to focus on my day without worrying about my makeup. For individuals who want to maintain a polished look from morning to night, this liquid lipstick is an excellent choice.
In summary, the Milani Stay Put Longwear Liquid Lipstick, Understatement Lipliner Pencil, and Keep It Full Nourishing Lip Plumper create a harmonious trio that enhances lips while ensuring comfort and longevity. If you’re someone who values high-quality makeup that performs, this set could be the answer to your beauty needs. Why not treat yourself to these products? They might just become your new favorites, and I can’t recommend them enough for anyone looking to elevate their lip game.
Product Key Features Understatement Lip Liner Highly pigmented, creamy formula, retractable pencil, long-lasting, prevents feathering Keep It Full Nourishing Lip Plumper Infused with nourishing ingredients, silky finish, lip maximizing applicator, hydrating Stay Put Liquid Lipstick Ultra-comfortable, long-lasting wear, vibrant color, minimal touch-ups needed
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4. Milani Color Statement Matte Lipstick – Matte Luxe (0.14 Ounce) Cruelty-Free Nourishing Lipstick with a Full Matte Finish
As I explore the Milani Color Statement Matte Lipstick in the shade Matte Luxe, I can’t help but feel excited about how this product embodies both quality and a commitment to cruelty-free beauty. With its impressive range of features, this lipstick is designed not just to enhance your look but also to empower you. The moment I unbox it, I am greeted by the sleek packaging that instantly elevates my makeup collection.
One of the standout features of this lipstick is its matte color finish. I have always believed that the best way to make an entrance is by making a statement, and this lipstick does just that. The full matte finish ensures that my lips look chic and sophisticated, perfect for any occasion. Whether I’m heading to a casual brunch or a formal evening event, I can confidently wear any of the vibrant shades offered by Milani. This lipstick is a go-to for anyone who desires a bold and striking appearance.
With 24 stunning shades to choose from, I find myself spoiled for choice. From pretty pinks to radiant reds and passionate purples, there’s a color for every mood and outfit. It’s refreshing to see such diversity, allowing me to express my personality through my lip color. I appreciate that I can easily switch between shades, depending on whether I’m feeling playful or sophisticated. The longevity of the lipstick is another factor that I value. I can trust that it will last throughout my busy day without frequent touch-ups, making it a practical addition to my beauty routine.
What truly resonates with me is Milani’s commitment to cruelty-free beauty. Knowing that this lipstick is infused with nourishing vitamins A and C, I feel good about applying it on my lips. It’s comforting to know that I am using a product that not only enhances my beauty but also cares for my skin. The fact that it has never been tested on animals aligns with my values, making this lipstick a purchase I can feel proud of.
For those moments when I’m running late and need to elevate my look quickly, this lipstick is a lifesaver. A simple swipe of color can transform my minimal makeup into a glamorous statement. I love how versatile it is; it can easily be the star of my makeup routine or a complement to a more elaborate look. It’s a must-have for anyone who wants to achieve that effortlessly chic appearance.
Milani’s ethos of celebrating diversity and self-expression is something I deeply admire. The brand’s roots in East LA reflect a beautiful melting pot of cultures, and I appreciate that their focus is on real people living real lives. This commitment to inclusivity resonates with me, as beauty truly is for everyone. The message that makeup is a tool for self-expression, regardless of one’s background, is empowering and inspiring.
the Milani Color Statement Matte Lipstick in Matte Luxe is more than just a lipstick; it’s a statement of confidence, inclusivity, and self-expression. With its rich color selection, nourishing formula, and ethical stance, it’s a product I wholeheartedly recommend. If you’re looking to elevate your makeup game and make a bold statement, this lipstick is a worthy addition to your collection. Don’t hesitate to try it out; you may just find your new favorite shade!
Feature Description Matte Color Finish Full matte finish for a chic and sophisticated look. Shade Variety Available in 24 vibrant shades, including pinks, reds, and purples. Cruelty-Free Nourishing formula with vitamins A and C, never tested on animals. Quick Glam Perfect for a fast transformation with minimal makeup. Inclusive Brand Celebrates diversity and self-expression, inspired by real people.
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Why Milani Obsession Liquid Lipstick is My Go-To Choice
As someone who loves experimenting with makeup, I’ve found that Milani Obsession Liquid Lipstick has become an essential part of my beauty routine. The moment I applied it for the first time, I was captivated by its rich pigmentation. The color payoff is fantastic, allowing me to achieve that bold, statement lip I often crave without needing multiple layers. I appreciate how it effortlessly enhances my overall look, making me feel more confident and put-together.
One of the standout features for me is its long-lasting formula. I often have busy days filled with meetings or social events, and I don’t have the time to constantly reapply my lipstick. Milani Obsession keeps my lips looking flawless for hours, even through meals and drinks. This longevity means I can focus on my day without worrying about touch-ups, which is a game-changer for my busy lifestyle.
Moreover, I love how comfortable it feels on my lips. Unlike some liquid lipsticks that can be drying, Milani’s formula is surprisingly hydrating. I can wear it for extended periods without feeling like my lips are cracking or peeling. This comfort, combined with the stunning color selection, makes Milani Obsession
Buying Guide: Milani Obsession Liquid Lipstick
to Milani Obsession Liquid Lipstick
When I first heard about the Milani Obsession Liquid Lipstick, I was intrigued. Liquid lipsticks are known for their intense pigmentation and long-lasting wear, and I was eager to see if this one lived up to the hype.
Understanding the Formula
I discovered that the formula is creamy and comfortable, which was a pleasant surprise. Many liquid lipsticks can feel drying, but this one provides a soft, velvety finish. It glides on smoothly, and I appreciate that it doesn’t settle into my lip lines.
Color Selection
One of the most exciting aspects for me was the wide range of colors available. Whether I’m in the mood for a bold red or a subtle nude, there seems to be a shade for every occasion. I enjoy mixing and matching with my outfits, and having options is essential.
Application Tips
When I apply the Milani Obsession Liquid Lipstick, I find that using a lip liner first helps define my lips better. The applicator is user-friendly, making it easy to achieve a precise application. I typically start from the center and work my way outwards for an even finish.
Longevity and Wear
I’ve noticed that this lipstick lasts throughout my day, even after meals and drinks. It doesn’t fade unevenly, which is a major plus for me. Touch-ups are minimal, and I appreciate not having to worry about frequent reapplications.
Removing the Lipstick
At the end of the day, I find that removing the lipstick can be a bit challenging. I recommend using an oil-based makeup remover or micellar water. It ensures that my lips feel clean and hydrated after the removal process.
Price Point
The price of the Milani Obsession Liquid Lipstick is quite reasonable for the quality it offers. I believe it strikes a good balance between affordability and performance, making it accessible for many.
Final Thoughts
In my experience, the Milani Obsession Liquid Lipstick has become a staple in my makeup collection. Its comfortable formula, diverse color range, and impressive longevity make it worth considering. If you’re in the market for a reliable liquid lipstick, this one might just be the perfect addition to your routine.
Author Profile
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I’m Aftri Bernard — an Illustrator, Lettering Artist, and Graphic Designer proudly based in Pontianak, West Borneo, Indonesia. My life has been a bit of a creative zigzag. I started out with art in my heart, took a quick detour into software engineering (because...life), and then finally made my way back to my creative roots in 2018. Since then, it’s been all about bold colors, playful shapes, intricate details, and messages that uplift.
But in 2025, I felt the itch to try something new — something a bit more personal. That’s when I started this blog. Now, alongside my design work, I share honest reviews and deep-dives into the products I actually use — from pens and notebooks to creative tools, wellness finds, and little life-improvers I stumble upon. It’s all about personal product analysis and firsthand experiences.
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